RakshaIn today’s digital-first world, grabbing attention is hard. Keeping it and turning it into action is even harder. That’s where explainer video animation comes in.
Whether you’re launching a startup, selling a SaaS tool, or introducing a new product, explainer videos can clarify your value, build trust, and boost conversions all in under 90 seconds.
But not all videos are created equal. When done right by professionals, animated explainer videos don’t just look good, they move the needle.
Here’s how explainer video animation services improve conversion rates, and why investing in the right team is worth every frame.
1. They Simplify Complex Ideas
The Problem:
If your product or service is technical, new, or unfamiliar, most users won’t take the time to figure it out. Confusion kills conversions.
How Animation Helps:
Explainer videos use visuals, motion, and narrative to simplify complexity. Animation can break down abstract ideas into digestible, engaging steps that even distracted viewers can follow.
80% of people remember a video they watched last month, but only 20% remember what they read. Visual storytelling sticks.
2. They Hold Attention Longer
The Problem:
Bounce rates are high. Most visitors skim, scroll, and leave within seconds unless something hooks them.
How Animation Helps:
Animated explainer videos increase time-on-page by keeping viewers engaged with movement, transitions, and character-driven storytelling. The longer someone watches, the more likely they are to convert.
Pages with explainer videos can reduce bounce rates by up to 34% and increase dwell time significantly.
3. They Drive Higher Message Retention
The Problem:
Visitors might land on your site or ad, but that doesn’t mean they remember what you offer.
How Animation Helps:
By combining audio, visuals, and narrative, animated videos increase retention of your key message. The human brain processes visual info 60,000 times faster than text, so you’re reinforcing your pitch more effectively.
Viewers retain 95% of a message when it’s delivered via video vs. just 10% when reading text.
4. They Improve A/B Test Performance
The Problem:
You’re running ads or landing pages, but results are flat or inconsistent.
How Animation Helps:
Explainer videos are versatile testing tools. You can test different intros, CTAs, or messaging angles in short animated variants. The best-performing version often becomes your conversion engine.
Explainer videos can increase conversion rates by 20%–80% depending on placement and audience.
5. They Guide Viewers Toward Action
The Problem:
Many sites or ads generate interest, but fail to convert because the CTA is weak or buried.
How Animation Helps:
A well-crafted animated explainer video leads viewers to a clear, confident call-to-action. Whether it’s “Sign up,” “Book a demo,” or “Buy now,” video gives you space to earn the ask.
64% of consumers are more likely to purchase after watching a branded video.
Who to Hire for High-Impact Explainer Videos
To truly improve conversion rates, you need more than animation; you need strategy, storytelling, and polish.
Key Freelancers to Consider:
- Scriptwriter (Video Copywriter): Crafts a clear, benefit-driven message.
- Storyboard Artist: Visualizes your narrative flow before animation begins.
- Animator / Motion Designer: Brings your script and visuals to life with professional transitions, timing, and branding.
- Voiceover Artist: Delivers your message with tone and clarity that matches your brand.
- Video Editor: Optimizes length, pacing, and final exports for different platforms.
Pro Tip: Look for freelance teams or studios with explainer video portfolios and proven metrics like watch time, click-through rates, or conversion data.
Final Thoughts
Explainer video animation isn’t just about looking slick. It’s about clarifying your offer, increasing engagement, and guiding customers toward action.
When produced strategically, an animated video becomes one of the most valuable assets in your funnel, living on your homepage, in your ad campaigns, and inside your onboarding flows.
Looking to boost conversions?
Hire a team that knows how to combine storytelling, animation, and marketing psychology to turn viewers into believers and browsers into buyers. Post your requirements for free and build your team today!
Vicky
